Gilley expands his comments:

It is only a matter of time until true believers grow tired of this insipid brand of evangelicalism with its 7-11 choruses (seven words sung eleven times); its dramatizations; its dumbed-down Bible teaching; its latest fad that promises to change lives but does not; and its “me-centered” orientation. When (and as) they do, they will turn in a number of directions. Happily, some will come back to the Word and to churches that faithfully proclaim it. Some will head to Roman Catholicism and Orthodox for more liturgical, traditional and authoritative expressions. Still others will write off the faith and declare that “it doesn’t work for me.” As we might expect, we are seeing these things now, and will increasingly in the future. But many thirsty believers, wanting something more, something deeper than has been their experience, are also becoming infatuated with two other overlapping fads. One of these is ancient, harkening back to premodern times (mysticism). The other is new and considers itself postmodern (the emerging church). They have in common disdain for modernity, a distortion of Scripture and a rejection of much that conservative Christians hold dear. Despite these flaws both are rapidly gaining popularity, especially among the young, which seems to be the targeted demographic.